I was working at a booth at the Los Angeles Home and Garden Show. Next to me was a woman demonstrating a shower saver. As she was telling a passer-by the qualities of the device, she mentioned that it saved 25000 gallons of water a year. The man stood as if deep in thought. Finally, the woman asked if he had any questions. "No," he replied. "I am just trying to figure out where I'll store all the water."